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(as of Jan 14,2021 13:13:44 UTC – Details)


This comprehensive book is an earnest endeavour to acquaint the reader with a thorough understanding of all important basic concepts, methods and facts of social psychology. The exhaustive treatment of the topics, in a cogent manner, enables the students to grasp the subject in an easy-to-understand manner.

logically organised into 17 chapters, the book commences with the introduction of social psychology, research methods, theoretical foundations, self and identity, social cognition, perception and attribution, Socialisation, social attitude and persuasion, and goes on to provide in-depth coverage of stereotyping, prejudices and discrimination, behaviours in groups, social norms and conformity behaviour, leadership and social power, interpersonal attraction and relationship, social influence, aggression, prosocial behaviour, language and Communication, along with applications of social psychology. <Br>the
Theme of the book incorporates latest concepts and researches, especially Indian researches and findings, thus making the book more understandable and applicable in Indian context. <Rewritten in an engaging style, the book is intended for the undergraduate and postgraduate students of social psychology and sociology/social works. <Highlights of the book

the text encompasses adequate content of the subject required at the University level as well as for UGC/NET examination. <Br> Every
Chapter begins with learning objectives, followed by key terms and ends with summary and review questions. <Br> The text emphasises clarity (avoids technical language) to enhance its effectiveness. <Br> objective-type questions given at the end of the book test the students’ Understanding of the concepts. <Br> Glossary is provided at the end of the book to provide reference and at-a-glance understanding.

new to the edition

expands and clarifies a number of concepts in an easy-to-understand language. <Br> Additional questions (objective-type) based on the demand of the students. <Br> New and replacement figures for clear understanding of the concepts. <Target audience

BA/BSc (psychology)
M A/MSc (psychology)
msw/M A (social Work). contents: preface 1. Introducing social psychology 2. Research methods in social psychology 3. Theoretical foundations of modern social psychology 4. Self and identity 5. Social cognition, social perception and attribution 6. Socialisation 7. Social attitudes and persuasion 8. Stereotyping, prejudice and discrimination 9. Behaviours in Group 10. Social norms and conformity behaviour 11. Leadership and social power 12. Interpersonal attraction and relationship 13. Social influence 14. Aggression and social violence 15. Prosocial behaviour: altruistic and helping behaviour 16. Language and Communication 17. Applications of social psychology objective-type questions glossary references index.

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